In Venice there is the historic factory of Mariano Fortuny.He was an eclectic genius of the early Twentieth century, as well as a painter and stylist, he invented a procedure for decorating art fabrics that have no equal in the world. They are cotton canvases beautifully decorated with ancient colors, silver, gold, in arabesques that refer to the great tradition of the Venetian eighteenth century, the Florentine Renaissance and oriental manufactures.
Over the years, people have become increasingly aware of the issue of sustainability and environmental impact. This led to the revival of ancient tissue regeneration techniques, a process that had its greatest expansion in the Italian city of Prato during the post-war period.
Là Fuori pays close attention to the craftsmanship skills practiced more by women, who are mothers and who, with their own creations, an example of life generating life. In our Italian journey, how can we not speak of the "refined warriors of the thread" who for centuries have been working quietly and undisturbed on a colorful fishing island, Burano, off the coast of Venice.
We asked ourselves this question during our entire trip to the land of Rajasthan, towards the town of Barmer. In this small and rural city, blue pottery is a traditional craft which has been practiced for more than a few 100 years. Right here our brand has made a wonderful collaboration with a small artisan workshop run by women only, the mothers of creation. We have commissioned them the first table service
It may seem peculiar to describe fashion as a social issue, but the data relating to the environmental and human impact of this industry are suitable to qualify it in this way. In practice, if a piece of clothing costs very little, there will be a reason and in addition to being the second most polluting industry in the world, after the oil industry, the fashion industry has unsustainable human costs. The term "ethical fashion" began to circulate among the most following the
"Là Fuori" was born from the spirit of an unassuming encounter. Some old sages assume that time also has a soul. His hours, his seconds speak as the shamans of remote places do with the stars of distant cities, creating invisible bridges of hope and virtuosity between unknown people who are not yet aware of being "listening" to each other. To be connected by spirit.
Craftsmanship and traditional craft producers are an important part of the fashion industry. With specialized expertise, they produce fabrics and garments, create embellishments and have always inspired designers from all over the world. Craft and textile production in small batches are on the rise as consumers want to support smaller, localized businesses and own unique products that are not mass-produced.
The world of fashion, which is worth around 2.300 billion euros globally, will emerge from the crisis not only very damaged but probably radically changed. The entire production system has jumped, overwhelming millions of people in dozens of different countries: from the worker who works in the textile factory in Bangladesh to the local artisan communities of Southeast Asia, from the shop assistant to the journalists and
My childhood memories are the first real "artisan" life lesson of my life. After years of traveling around the world I can say that any form of "family" culture like mine, imbued with traditions, memories and affections, generates a particular sensitivity in our soul and it affects our senses, it imprints the first image in our gaze, it gives the first harmony to our hearing, it composes the first impression to our touch.
I’ve always had the curiosity to see what is hidden in the small worlds of my Dad's projects. Any object that could potentially contain a "world" made me so fascinated and curious to discover more. By taking apart and reassembling his creations, I learned from him how to design. Here is how I became an attentive observer of artisan design. Essentially my father was a stylist.