GLOBAL ARTISANS – A POWERFUL ASSET IN THE NEW ECONOMY – A STORY FROM LÀ FUORI

If you still think of artisans as mere ornaments of tourism or a cottage industry, it may be time to take a closer look at their value and growth potential in the global economy. While “artisanal” has become an easy way to both attract millennials and tease their preferences, the shift towards reviving artisan supply chains is much more than a fleeting trend. Let’s start by defining an artisan. Most loosely, an artisan is a craftsman who produces a good, whether a textile or accessory, by hand. Là Fuori, an artisan-centered lifestyle brand, takes the definition a step further to include a generational element that ties a particular craft to cultural heritage and lineage. The artisans her brand works with have often had their craft passed down to them over multiple generations.

MIRRORS IN MURANO

‘Out-There’ is a woman, magnanimous and bright. Her semblance in the mirror seems conventional, but is seeking her inner celestial. Combining the airy elegance , in this collection with 13th century traditional Venetian art of glass blowing created in Murano. As it is through these objects of references, she reflects her fantasy, dreams and ambition. Mirrors are somber and immense, vast and limpid, like an ocean, where she values her reflection of the past and probable future. She’s unconventional, independent and beset with aspirations. She’s worth her reflection in the mirror.

WHY DOES ARCHITECTURE HAVE INFLUENCE ON FASHION

For Là Fuori architecture serves as an evergreen source of inspiration. The idea is to teach our demographic — the younger generation who’s immersed in fashion — about architecture through our travels. The brand believes that fashion and architecture, at their core, are focused on assembly. The architectural system and technique of “fastening” connects forms or materials in a variety of ways, where sequence is of utmost importance. Fashion’s construction of clothing through pattern making and sewing follows a similar type of protocol.

THE VENETIAN ISLANDS OF WONDER

Covering Venice Lagoon and its islands, Venezia-Murano-Burano is a tourist hub famed for ornate churches including St. Mark’s Basilica, and elegant palaces lining the Grand Canal. Museums like the Gallerie dell’Accademia display Renaissance paintings, while the Peggy Guggenheim Collection focuses on modern art. Stores selling colored blown glass made on Murano island sit among wine bars and seafood eateries. But apart from the scenic romantic beauty of these Venetian Islands, what may amaze you is the hand crafted goodness of Venice. Variety of artful alleys, cozy ateliers, handicraft boutiques adorn the lanes of Burano and Murano.

OUTSIDE THERE IS SPRING TIME, LÀ FUORI IS A WOMAN

With these words, we wish to anticipate the solstice of the new season. Where are we? A few kilometres from the Italian studios of the brand, in Venice. The city that, many say, “does not let anyone touch it”. Yet it is vibrant with stories that sail the seas to reach it, this city retains the intimacy of a woman we chase but does not seem to want to show itself. Yet she smiles, yet she inspires us.

SPRING SEASON 21'

From the winds and rains to long days and sunshine, seasons of life also change. Là Fuori ventures forward in search of a new destination, looking for artisans and curate fashion along with them. Spring season brings with itself the charm of fresh flowers, breathable fabrics in delicate colors. Conversations about the impending new world began as early as February—a whirlwind time that saw the usual vital energy of Fall/Winter eclipsed by growing fear and uncertainty about Covid-19. With respect to the shift in fashion, Là Fuori works hard to reduce waste, respect the Earth’s ecosystems and lean into—well, being lean.

LÀ FUORI QUESTIONS GREEN FASHION

The Là Fuori brand bears a true statement in its name: observe the road, get in motion with the surrounding environment and learn to love the unknown. In its tenacious mission to make the lifestyle of artisans from all over the world known and glamorous, Là Fuori questions the catwalks of new sustainable fashion shows, wondering: “Can we also dress green?”

DESIGN ODESSEY

Inspiration can be a fickle thing. Most designers, when lacking ideas, turn to design galleries to find ideas. Là Fuori takes inspiration from its travels. We look into places far and wide in search of elements which we can incorporate in our design culture falling in-sync with our design collections.

THE INDIGO’S ROUTE BETWEEN TRADITION AND SUSTAINABILITY

Each collection that Là Fuori makes has a secret hidden in its history. A small wonder that is revealed towards the end of each story. Almost by magic, almost by nostalgia, our exploratory heart does not resist and becomes an echo of a tradition. The secret of today’s story is the Indigo of Vietnam, through the habits and customs of the Hmong ethnic group, of which our artisans belong.

THE BRIGHTER FUTURE OF COUTURE POST COVID

The year 2020 has brought with it a disruption in the way the fashion industry operates, forcing the industry to rethink its ways of designing collections. It would be safe to say that in India, because of its strong domestic demand and consumption finding flavor with the young millennials, the wave is still the best bet for Indian brands and fashion designers alike and it doesn’t take a rocket scientist to advocate the fact that nothing is better than just expanding your footprint nationally, now even more than ever.

THE SILK THAT PUTS VEGANS IN CRISIS

The Vietnamese Stories of Sapa collection was an opportunity for the Là Fuori brand to deal not only with the ancient art of silk processing but also with current trends and trends in order to fully respond to the needs of the modern consumer. , increasingly attentive to their lifestyle in harmony with the environment and the life that surrounds it.

INDIAN SILK ROUTE TO SUCCESS

With the launch of a sericulture project in various parts of India, the lifestyle of the rural women undergoes a metamorphosis. No more the stereotyped demure wife, she is searching for her own identity and cautiously trying to come out of the shadows of the patriarchs in her family.

GIUDITTA BRONZETTI AND THE CHURCH OF FABRICS

The last hand weaving workshop in Italy in the oldest Franciscan church in Perugia, which is a laboratory and museum at the same time. An art workshop, where every single object has a story to tell. Here time is rediscovered, to reveal beauty and then show it, as it is, simple and great.

SILK, A THOUSAND-YEAR TRADITION

Silk is one of the most precious, appreciated and ancient fabrics that man has ever learned to weave and use. Its origins are literally lost in the mists of time: it seems, in fact, that the discovery of silk dates back to 3000 BC, in China, where the production and trade of this precious fabric represented for centuries is one of the most flourishing and opulent activities.

STORIES OF SAPA

A wonderful celebration of the creativity of the women of the Sapa plateau, in Northern Vietnam. A remote corner of paradise and a hope: preserve and pass on the ancient textile production processes from the plant to the product. Out there, for this story, we climbed to the peaks, among the sleepy rice fields and the winding dirt roads that still separate the most industrialized Vietnam, from the enchanted land of its most authentic origins.

DECODING THE VIETNAMESE ATTRACTION OF LANH MY A SILK

Many times, these lines have been hummed by men and women on boat trips. Back in the 50s of the last century, there would be no one throughout Six Provinces of Southern Vietnam that had not known about Lanh My A – the famous fabric of Tan Chau silk land in An Giang. Lanh My A has been renowned from near and far for being the glossy black silk, the desirable “treasure” of any girl.

LÀ FUORI FOR WOMEN WHO DON’T GIVE UP!

After our debut collection “Road to Barmer”, a collection of clothes inspired by the artisan women of the homonymous village in Rajasthan in India, here we are again on a journey. A journey with a completely new flavor, but made very difficult by the global health emergency known as Covid-19. A virus that has brought countries and cultures already in serious economic and social difficulties to their knees, not to mention the small artisan communities, sentries still awake with knowledge and traditions at risk of extinction.

LÀ FUORI IS AT THE FOREFRONT OF SUSTAINABLE FASHION

Two nomadic fabric explorers create an online frenzy with their entirely sustainable fashion brand, Là Fuori. The newly launched label offers meticulously handcrafted womenswear from cultures around the world. La Fuori was born ‘out there’ and is deeply rooted in ethics and environmental consciousness.

BAMBOOZLED?

In addition to being easy to care for, soft and silky, bamboo fibers have been loudly touted as the newest and greatest in eco-apparel. Innovation in textile has brought alternative plant based fibers such as bamboo into the spotlight and as a replacement to petrochemical based synthetic fibers.

GREEN IS THE NEW BLACK

Eco-fashion is a sustainable movement enhancing the customer’s awareness of social and environmental concerns on the manufacturing of clothing. Sustainability, by definition, should meet current generation needs without compromising future generations. In recent years, sustainability has become a buzzword. Just as we are taking a closer look at the food we consume and the chemicals we put in our bodies, we are also shifting our purchase decisions to create a cleaner environment through the clothes we wear.

ROAD TO BARMER – A MONTH LATER

About a month has passed since our Italian debut with the “Road to Barmer” collection, inspired by the artisan women of the homonymous town in Rajasthan. The event was held from 11th to 13th September at the private home of a family of travelers on the Giudecca Island in Venice. Many of you followed the event live, from the preparations to the final show, sending us exciting messages and many of them curious to discover the background of the magical location that the Founder Vidur Adlakha had chosen to tell his idea of ​​beauty made of tradition, mysticism and sustainability.

MARIANO FORTUNY

In Venice there is the historic factory of Mariano Fortuny.He was an eclectic genius of the early Twentieth century, as well as a painter and stylist, he invented a procedure for decorating art fabrics that have no equal in the world. They are cotton canvases beautifully decorated with ancient colors, silver, gold, in arabesques that refer to the great tradition of the Venetian eighteenth century, the Florentine Renaissance and oriental manufactures.

THE REGENERATED WOOL OF PRATO

Over the years, people have become increasingly aware of the issue of sustainability and environmental impact. This led to the revival of ancient tissue regeneration techniques, a process that had its greatest expansion in the Italian city of Prato during the post-war period.

The Lacemakers of Burano

Là Fuori pays close attention to the craftsmanship skills practiced more by women, who are mothers and who, with their own creations, an example of life generating life. In our Italian journey, how can we not speak of the "refined warriors of the thread" who for centuries have been working quietly and undisturbed on a colorful fishing island, Burano, off the coast of Venice.

WHO VALUES ARTISTS IN INDIA?

We asked ourselves this question during our entire trip to the land of Rajasthan, towards the town of Barmer. In this small and rural city, blue pottery is a traditional craft which has been practiced for more than a few 100 years. Right here our brand has made a wonderful collaboration with a small artisan workshop run by women only, the mothers of creation. We have commissioned them the first table service

ETHICAL SOURCE

It may seem peculiar to describe fashion as a social issue, but the data relating to the environmental and human impact of this industry are suitable to qualify it in this way. In practice, if a piece of clothing costs very little, there will be a reason and in addition to being the second most polluting industry in the world, after the oil industry, the fashion industry has unsustainable human costs. The term "ethical fashion" began to circulate among the most following the

WE WERE BORN OUT THERE, “LÀ FUORI”

"Là Fuori" was born from the spirit of an unassuming encounter. Some old sages assume that time also has a soul. His hours, his seconds speak as the shamans of remote places do with the stars of distant cities, creating invisible bridges of hope and virtuosity between unknown people who are not yet aware of being "listening" to each other. To be connected by spirit.

THE PROTAGONISTS OF “HANDMADE”

Craftsmanship and traditional craft producers are an important part of the fashion industry. With specialized expertise, they produce fabrics and garments, create embellishments and have always inspired designers from all over the world. Craft and textile production in small batches are on the rise as consumers want to support smaller, localized businesses and own unique products that are not mass-produced.

COVID-19 : THE VIRUS THAT MAKES FASHION AWARE

The world of fashion, which is worth around 2.300 billion euros globally, will emerge from the crisis not only very damaged but probably radically changed. The entire production system has jumped, overwhelming millions of people in dozens of different countries: from the worker who works in the textile factory in Bangladesh to the local artisan communities of Southeast Asia, from the shop assistant to the journalists and

WE ARE THE ART OF OUR FAMILY

My childhood memories are the first real "artisan" life lesson of my life. After years of traveling around the world I can say that any form of "family" culture like mine, imbued with traditions, memories and affections, generates a particular sensitivity in our soul and it affects our senses, it imprints the first image in our gaze, it gives the first harmony to our hearing, it composes the first impression to our touch.

MY IDEA BEHIND
ART & CRAFT

I’ve always had the curiosity to see what is hidden in the small worlds of my Dad's projects. Any object that could potentially contain a "world" made me so fascinated and curious to discover more. By taking apart and reassembling his creations, I learned from him how to design. Here is how I became an attentive observer of artisan design. Essentially my father was a stylist.