The Vietnamese Stories of Sapa collection was an opportunity for the Là Fuori brand to deal not only with the ancient art of silk processing but also with current trends and trends in order to fully respond to the needs of the modern consumer. , increasingly attentive to their lifestyle in harmony with the environment and the life that surrounds it.
With the launch of a sericulture project in various parts of India, the lifestyle of the rural women undergoes a metamorphosis. No more the stereotyped demure wife, she is searching for her own identity and cautiously trying to come out of the shadows of the patriarchs in her family.
The last hand weaving workshop in Italy in the oldest Franciscan church in Perugia, which is a laboratory and museum at the same time. An art workshop, where every single object has a story to tell. Here time is rediscovered, to reveal beauty and then show it, as it is, simple and great.
Silk is one of the most precious, appreciated and ancient fabrics that man has ever learned to weave and use. Its origins are literally lost in the mists of time: it seems, in fact, that the discovery of silk dates back to 3000 BC, in China, where the production and trade of this precious fabric represented for centuries is one of the most flourishing and opulent activities.
A wonderful celebration of the creativity of the women of the Sapa plateau, in Northern Vietnam. A remote corner of paradise and a hope: preserve and pass on the ancient textile production processes from the plant to the product. Out there, for this story, we climbed to the peaks, among the sleepy rice fields and the winding dirt roads that still separate the most industrialized Vietnam, from the enchanted land of its most authentic origins.
Many times, these lines have been hummed by men and women on boat trips. Back in the 50s of the last century, there would be no one throughout Six Provinces of Southern Vietnam that had not known about Lanh My A – the famous fabric of Tan Chau silk land in An Giang. Lanh My A has been renowned from near and far for being the glossy black silk, the desirable “treasure” of any girl.
After our debut collection “Road to Barmer”, a collection of clothes inspired by the artisan women of the homonymous village in Rajasthan in India, here we are again on a journey. A journey with a completely new flavor, but made very difficult by the global health emergency known as Covid-19. A virus that has brought countries and cultures already in serious economic and social difficulties to their knees, not to mention the small artisan communities, sentries still awake with knowledge and traditions at risk of extinction.
Two nomadic fabric explorers create an online frenzy with their entirely sustainable fashion brand, Là Fuori. The newly launched label offers meticulously handcrafted womenswear from cultures around the world. La Fuori was born ‘out there’ and is deeply rooted in ethics and environmental consciousness.
In addition to being easy to care for, soft and silky, bamboo fibers have been loudly touted as the newest and greatest in eco-apparel. Innovation in textile has brought alternative plant based fibers such as bamboo into the spotlight and as a replacement to petrochemical based synthetic fibers.
Eco-fashion is a sustainable movement enhancing the customer’s awareness of social and environmental concerns on the manufacturing of clothing. Sustainability, by definition, should meet current generation needs without compromising future generations. In recent years, sustainability has become a buzzword. Just as we are taking a closer look at the food we consume and the chemicals we put in our bodies, we are also shifting our purchase decisions to create a cleaner environment through the clothes we wear.
About a month has passed since our Italian debut with the “Road to Barmer” collection, inspired by the artisan women of the homonymous town in Rajasthan. The event was held from 11th to 13th September at the private home of a family of travelers on the Giudecca Island in Venice. Many of you followed the event live, from the preparations to the final show, sending us exciting messages and many of them curious to discover the background of the magical location that the Founder Vidur Adlakha had chosen to tell his idea of beauty made of tradition, mysticism and sustainability.
In Venice there is the historic factory of Mariano Fortuny.He was an eclectic genius of the early Twentieth century, as well as a painter and stylist, he invented a procedure for decorating art fabrics that have no equal in the world. They are cotton canvases beautifully decorated with ancient colors, silver, gold, in arabesques that refer to the great tradition of the Venetian eighteenth century, the Florentine Renaissance and oriental manufactures.
Over the years, people have become increasingly aware of the issue of sustainability and environmental impact. This led to the revival of ancient tissue regeneration techniques, a process that had its greatest expansion in the Italian city of Prato during the post-war period.
Là Fuori pays close attention to the craftsmanship skills practiced more by women, who are mothers and who, with their own creations, an example of life generating life. In our Italian journey, how can we not speak of the "refined warriors of the thread" who for centuries have been working quietly and undisturbed on a colorful fishing island, Burano, off the coast of Venice.
We asked ourselves this question during our entire trip to the land of Rajasthan, towards the town of Barmer. In this small and rural city, blue pottery is a traditional craft which has been practiced for more than a few 100 years. Right here our brand has made a wonderful collaboration with a small artisan workshop run by women only, the mothers of creation. We have commissioned them the first table service
It may seem peculiar to describe fashion as a social issue, but the data relating to the environmental and human impact of this industry are suitable to qualify it in this way. In practice, if a piece of clothing costs very little, there will be a reason and in addition to being the second most polluting industry in the world, after the oil industry, the fashion industry has unsustainable human costs. The term "ethical fashion" began to circulate among the most following the
"Là Fuori" was born from the spirit of an unassuming encounter. Some old sages assume that time also has a soul. His hours, his seconds speak as the shamans of remote places do with the stars of distant cities, creating invisible bridges of hope and virtuosity between unknown people who are not yet aware of being "listening" to each other. To be connected by spirit.
Craftsmanship and traditional craft producers are an important part of the fashion industry. With specialized expertise, they produce fabrics and garments, create embellishments and have always inspired designers from all over the world. Craft and textile production in small batches are on the rise as consumers want to support smaller, localized businesses and own unique products that are not mass-produced.
The world of fashion, which is worth around 2.300 billion euros globally, will emerge from the crisis not only very damaged but probably radically changed. The entire production system has jumped, overwhelming millions of people in dozens of different countries: from the worker who works in the textile factory in Bangladesh to the local artisan communities of Southeast Asia, from the shop assistant to the journalists and
My childhood memories are the first real "artisan" life lesson of my life. After years of traveling around the world I can say that any form of "family" culture like mine, imbued with traditions, memories and affections, generates a particular sensitivity in our soul and it affects our senses, it imprints the first image in our gaze, it gives the first harmony to our hearing, it composes the first impression to our touch.
I’ve always had the curiosity to see what is hidden in the small worlds of my Dad's projects. Any object that could potentially contain a "world" made me so fascinated and curious to discover more. By taking apart and reassembling his creations, I learned from him how to design. Here is how I became an attentive observer of artisan design. Essentially my father was a stylist.